Unisa Courses Marketing Management

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Unisa Courses Marketing Management

Unisa Courses Marketing Management

Unisa Courses Marketing Management

The purpose of the qualification is to provide qualifying students with comprehensive and in-depth knowledge of the principles, major theories and paradigms, methods and technology of the science and profession of the field of marketing and in the process to ensure that they obtain the higher level knowledge in the field of marketing.

It further equips them to co-ordinate and contribute to the management of the core marketing management functions of the organisation in line with best practice and quality standards by providing qualifying students with the higher-order cognitive reasoning skills and decision-making abilities to understand and execute the tasks and functions associated with a high level executive in marketing and in the process to advance the science and field of marketing management through research reflection and scientific discourse.


This qualification lays a foundation for higher career advancement and further studies in the field of marketing management where these higher order capabilities will be required to advance to learning at masters and doctoral level. The modules are specifically selected to grow students knowledge and deeper understanding of the management science of marketing from the more general aspects and principles covered in the first year modules to a more focused and more in-depth analysis of different marketing principles and issues which will require a deeper dissemination of the information in marketing decision making to ensure that learners have a more advanced knowledge of marketing in the second year; and conclude with strategic marketing management issues and theory focusing on specific issues of relevance consummate with the demands of a global economy and increased demands from customers and top management.

This qualification will be presented using both online and distance learning modes.

Unisa Courses Marketing Management

Who can register?

  • Applicants may only register once they have received confirmation from Unisa that their application for admission has been accepted. Unisa reserves the right to not process and / or to cancel your registration if it is found that you were incorrectly admitted to a qualification. Admission to the alternative qualification is not automatic. It will depend on whether you comply with admission requirements and if space is available
  • Re-registering students may register for the 2020 academic year once the registration period opens.

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Please note:

  • Should you wish to start a new qualification, please apply online for the alternative qualification.
  • All communication sent to you after the initial study package (with the exception of study guides) will be sent electronically to your myLife e-mail account (eg follow-up tutorial letters, examination timetables and results, financial statements). You will no longer receive such communication in printed format.

How to choose your modules

Each Unisa qualification is structured in such a way that you need to pass a certain number of modules and NQF level credits within a certain amount of time in order to graduate. You must pass a minimum number of credits / modules annually so that you are able to re-register and continue with your qualification:

  • At least 36 NQF credits (3 modules of 12 credits each) in your first year of study.
  • At least 48 NQF credits (4 modules of 12 credits each) in your second or further years of study.

You may not register for more than the allowed maximum number of credits / modules per semester:

Unisa Courses Marketing Management

  • At least 60 NQF credits (5 modules of 12 credits each) in a semester.
  • At least 120 NQF credits (10 modules of 12 credits each) per year for year modules.

The maximum number of credits do not include supplementary and / or aegrotat examinations from a previous semester. Modules taken for non-degree / non-diploma purposes also count towards the maximum number of credits allowed.

You must take your available time into consideration when choosing your modules, as this will impact your academic performance. You need approximately

  • 6 to 8 hours per week for semester modules.
  • 4 to 6 hours per week for year modules.

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Click here for more information on managing your studies. Unisa Courses Marketing Management

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